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MARKETING CASE STUDY "The Unicorn Frappuccino"
In 1971, was the birth of the now most well known coffee company in the world, Starbucks! The first store was located in Seattle Washington and now there are a total of 25,085 cafe stores worldwide. In the beginning, Starbucks used to only offer brewed coffee and espresso beverages, but now we see a variety of drinks and even foods in their menus. In April 19 the limited edition Unicorn Frappuccino was released and only available for 5 days. This caffeine free color changing rainbow like drink made up of pink powder, blended into a crème Frappuccino with mango syrup and layered with a pleasantly sour blue drizzle made headlines. All together, the Unicorn Frappuccino, fittingly, seems both sweet and a little sour. It was introduced to become a springtime Frappuccino blended beverage that captured the attention of the public and their youths who don't drink coffee beverages. This insanely sugary drink become so popular that they…
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How To Keep Your Product Alive
             In his article "Why Product Quality Is An Underrated Marketing Hack", AJ Agrawal (2017)describes how important it is to emphasize and highlight a products value nowadays. To begin with, he suggests focusing on details because that is what millennials want. They care about the products authenticity and aesthetics. He focuses the attention on providing details of products  to consumers is one the best ways to promote product value. Another method he points out is to be transparent. Since consumers are affected by the online world and social media, they are more doubtful towards products and brands. They want to know how a product was made and what are the costs and materials used for production. The author explains how to earn consumers trust through exposing more product details and processes of creating and pricing of brands. He also mentioned that highlighting positive customer reviews is a a great approach to show value. Consumers…
I started studying at Linn-Benton Community College in 2016, and it is helping me pursue the career that I want. I enrolled in the BA223 "Principles of Marketing" because it was one of the courses I needed to get my degree. I began attending LBCC due to the fact that I was trying to earn my Business Degree in Accounting. What I found to be the most interesting thing about marketing is the idea of spreading a message to millions of people, and how it can a impact their lives. The first day of my BA223 class was an eye opener. I had no idea that the clothes I wear and the bags I carry was still advertising its brand by simply adding its logo. Other than studying, my dream is to travel around the world
" I know, so obvious!". It doesn't matter where I go or what type of transportation method I use, I will still try to accomplish that dream. So far, I have been to most of the part of the Middle East and United States. I have also travelled to Thailand, Malaysia, Philip…